Privacy Policy for Flower Delivery New Southgate

Introduction

At Flower Delivery New Southgate, we prioritize the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, store, and protect your data in compliance with the General Data Protection Regulation (GDPR). It applies to all customers placing Flower Delivery New Southgate orders from New Southgate and the surrounding districts.

What Data We Collect

We collect personal data necessary to provide and deliver our flower services, improve our offerings, and ensure proper customer support. Depending on your interactions with us, the types of data we collect may include:

  • Contact Information: Name, address, delivery address, and telephone number.
  • Order Information: Details of your purchase, order number, recipient information, and delivery preferences.
  • Payment Details: Payment method, transaction amounts, and card details (note that payment processing is handled securely and sensitive card data is not stored post-transaction).
  • Account Information: If you create an account, we collect your username and password.
  • Communication Data: Correspondence with us, such as customer service inquiries, feedback, and complaint records.
  • Technical Data: IP address, browser type, device identifiers, access times, and website usage data obtained through cookies and analytics services.

Lawful Basis for Processing

We only process your personal data where there is a valid lawful basis under GDPR. These include:

  • Contractual Necessity: Processing is required to fulfill your order, handle payments, and provide delivery of our products as requested.
  • Legitimate Interests: We may process your data to improve our services, manage our operations, prevent fraud, or for marketing activities (when not overridden by your rights).
  • Legal Obligation: We are required to retain or disclose certain data in compliance with legal, accounting, or regulatory obligations.
  • Consent: In some instances, such as direct marketing, we process personal data based on your explicit consent. You may withdraw your consent at any time.

Retention of Your Personal Data

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected or to comply with legal, tax, and accounting requirements. Retention periods may vary:

  • Order and Transaction Data: Retained for up to seven years for financial and legal compliance.
  • Account Information: Maintained while your account is active. If you close your account, we may retain related information for a limited time for fraud prevention or legal reasons.
  • Marketing Preferences: Retained until you unsubscribe or request erasure.
  • Website Usage Data: Retained for up to two years for analytics and user experience improvements.

After the relevant retention periods, your personal data will be securely deleted or anonymized, rendering it impossible to identify you.

Processors and Data Sharing

In providing our services, Flower Delivery New Southgate may share your personal data with trusted third-party service providers acting as data processors. These processors act on our behalf and only according to our instructions. Typical service providers include:

  • Payment Processors: To securely handle your transactions.
  • Delivery Partners: To enable efficient and accurate delivery to your chosen address.
  • IT and Hosting Providers: To maintain our website and store data securely.
  • Marketing Service Providers: To distribute relevant communications if you have given your consent.

All processors are thoroughly vetted for GDPR compliance and contractually obligated to maintain the confidentiality and security of your data. We do not sell your information to third parties. International data transfers, where applicable, are conducted with appropriate safeguards in line with GDPR requirements.

How We Protect Your Information

We recognize the importance of data security in protecting our customers' privacy. To this end, we employ suitable technical and organizational measures to safeguard your data against unauthorized access, loss, alteration, or disclosure. These measures include restricted access controls, encryption, secure servers, regular review of data protection procedures, and staff training in data protection practices.

Your Rights Under GDPR

As a data subject, you are entitled to the following rights under GDPR regarding your personal data:

  • Right to Access: You can request copies of your personal information held by us.
  • Right to Rectification: You can ask us to correct or update inaccurate or incomplete data.
  • Right to Erasure: You have the right to request the deletion of your personal data when no longer necessary or if you withdraw consent.
  • Right to Object: You can object to certain processing activities, such as direct marketing.
  • Right to Restrict Processing: You may request the restriction or suppression of your personal data under certain circumstances.
  • Right to Data Portability: You can request to receive your data in a structured, commonly used, machine-readable format or have it transferred to another data controller.
  • Right to Withdraw Consent: Where processing is based on consent, you can withdraw this consent at any time.
  • Right to Lodge a Complaint: You may lodge a complaint with a data protection supervisory authority if you believe your rights have been infringed.

To exercise any of these rights, please contact us using the information provided on our website. We may need to verify your identity before we can process your request.

Policy Updates

We may update this Privacy Policy from time to time in response to legal, technical, or business developments. Any changes will be posted on this page, and, where appropriate, notified to you. Your continued use of our services after such changes constitutes your acceptance of the updated policy.

Contact Information

If you have any questions or concerns regarding this Privacy Policy or the way in which we handle your personal data, please consult the contact section on our website. We are committed to responding to your inquiries and resolving any concerns promptly and in accordance with GDPR requirements.

Applicability

This Privacy Policy applies to all customers placing Flower Delivery New Southgate orders from New Southgate and the surrounding districts, ensuring you remain informed about how your personal data is handled throughout your engagement with us.